About Us
A note from our Founders
We started Mint Velvet in 2009 with a desire to offer fashion without the fads and style without the stress. We believe getting dressed should be enjoyable, and we make clothes that are flattering, easy to wear and good quality. We put our hearts and souls into Mint Velvet, and we’re looking for bright, talented and passionate individuals to join our team and take MV to the next level.
Liz, Lisa & Jane
MV Founders
Where are we now
We have an omni approach to retail, meaning we believe our stores and digital presence should work together to deliver the best experience for our customers, and all of our teams have this at the heart of their roles.
We currently operate from 43 boutique stores, concessions within selected John Lewis, House of Fraser and Fenwick stores, as well as a handful of independent premium department and international locations. We like to think of our boutique stores as little havens on the high street.
Our website continues to be our biggest source of growth and we are always striving to provide our customers with the best service, styling tips, advice and experience when they shop with us.
What we believe
Fashion should feel good
Luxury can be affordable
Looking good needn't be difficult
The experience goes beyond the garment
It's the little things that make life lovely
Making sense of fashion
We take the trends and relax them, making fashion for everyone. For us, clothes only look good if you feel good. We keep our website up to date with the latest things we love, including features on the newest trends or outfit ideas, and our store teams are always on hand to offer practical styling advice.
What is it like to work at MV?
We do business differently – from the inside out. Across all our teams, we strive to be:
- Collaborative
- Flexible
- Approachable
- Trusting
- Rewarding
- Less corporate
- Inspiring
- Energetic
- Passionate about effortless style
- Fast-moving
